INTELLIGENCE IS WHAT
MAKES US HUMAN.
ARTIFICIAL INTELLIGENCE
EXPANDS OUR REACH.
SO DOES OUR HUMANITY.
NOVA is the first large-scale immersive art exhibition dedicated entirely to artificial intelligence. NOVA blends art, design, culture, and technology in a visitor-centric experience empowered by AI.
UTOPIA VS DYSTOPIA
NOVA's main theme of its first edition, "Utopia vs Dystopia" revolves around the exploration of artificial intelligence as both an opportunity and a threat to humanity.
The exhibition aims to provoke reflection on whether AI will lead humanity towards an ideal future (utopia), enhancing our lives and making us more human, or towards a problematic future (dystopia).
Through interactive and immersive art installations, educational content, and a comprehensive engagement journey, NOVA invites visitors to experience and critically assess the contrasting potentials of artificial intelligence in multiple domains such as art, design, fashion, industry, finance, education, and culture.
COLLABORATIONS
The collaboration between NOVA and Politecnico di Milano represents a strategic partnership that significantly enriches the project's conceptual and experiential depth.
Politecnico di Milano, renowned for its expertise in technological innovation, architecture, and design, brings cutting-edge technical know-how and research-driven insights to NOVA. Their participation adds rigor to the exploration of artificial intelligence, ensuring that the exhibition's educational components are grounded in the latest scientific and technological advancements.
CURATORSHIP
Having a highly competent and insightful curatorial framework is essential for giving NOVA both conceptual richness and experiential depth.
Golab plays a pivotal role in shaping this vision, drawing on its strategic creative approach and strong connections with local artistic and cultural networks. This work is further strengthened by the support of internationally renowned partners, whose expertise in interactive installations, technological innovation, and immersive storytelling adds global perspectives and elevates the overall impact of NOVA.
Together, these synergies enhance the narrative power of NOVA's central theme of “Utopia vs Dystopia”, ensuring that the exhibition resonates with diverse audiences while positioning itself at the forefront of cultural innovation.
TEAM
GIORGIO BARTOLI
FOUNDER
Giorgio is a creative entrepreneur whose journey cuts across contemporary art, communication and branding. Back in 1998, he founded Golab — part marketing agency, part art gallery — bringing together cultural vision and strategic savvy. He teams up with international fashion, design and lifestyle brands to craft high-impact experiential and narrative projects. Always fascinated by where aesthetics, tech and culture collide, he champions an open, collaborative curatorial approach with a strong international focus.
MATTEO MARTIGNONI
FOUNDER
Matteo brings broad international experience from leadership teams in fashion (Diesel), accessories (Eastpak) and cosmetics (Aesop). As a consultant, he’s worked with Uniqlo, Hermès, L’Oréal and others. His friendship with Giorgio Bartoli dates back to the late ’90s, when they both kicked off their careers at an agency in Milan. Passionate about new technologies and humanistic culture, Matteo laid the foundations and framework for NOVA.
PARTNERS
CONTACTS
Information on the exhibition:
lupo@novaexperience.ai
Art contribution and exhibition:
giorgio@novaexperience.ai
Partnership and sponsoring:
matteo@novaexperience.ai
Marketing:
aurora@idlabstudio.it