INTELLIGENCE IS WHAT
MAKES US HUMAN.
ARTIFICIAL INTELLIGENCE
EXPANDS OUR REACH.
SO DOES OUR HUMANITY.

NOVA is the first large-scale immersive art exhibition dedicated entirely to artificial intelligence. Set in the iconic Magazzini Raccordati in Milan from 15th of October 2026 to 10th of January 2027, NOVA blends art, design, culture, and technology in a visitor-centric experience empowered by AI.

UTOPIA VS DYSTOPIA

NOVA's main theme of its first edition, "Utopia vs Dystopia" revolves around the exploration of artificial intelligence as both an opportunity and a threat to humanity.

The exhibition aims to provoke reflection on whether AI will lead humanity towards an ideal future (utopia), enhancing our lives and making us more human, or towards a problematic future (dystopia).

Through interactive and immersive art installations, educational content, and a comprehensive engagement journey, NOVA invites visitors to experience and critically assess the contrasting potentials of artificial intelligence in multiple domains such as art, design, fashion, industry, finance, education, and culture.

COLLABORATIONS

The collaboration between NOVA and Politecnico di Milano represents a strategic partnership that significantly enriches the project's conceptual and experiential depth.

Politecnico di Milano, renowned for its expertise in technological innovation, architecture, and design, brings cutting-edge technical know-how and research-driven insights to NOVA. Their participation adds rigor to the exploration of artificial intelligence, ensuring that the exhibition's educational components are grounded in the latest scientific and technological advancements.

CURATORSHIP

Having a highly competent and insightful curatorial framework is essential for giving NOVA both conceptual richness and experiential depth.

Golab plays a pivotal role in shaping this vision, drawing on its strategic creative approach and strong connections with local artistic and cultural networks. This work is further strengthened by the support of internationally renowned partners, whose expertise in interactive installations, technological innovation, and immersive storytelling adds global perspectives and elevates the overall impact of NOVA.

Together, these synergies enhance the narrative power of NOVA's central theme of “Utopia vs Dystopia”, ensuring that the exhibition resonates with diverse audiences while positioning itself at the forefront of cultural innovation.

WHERE

Hidden beneath the bustle of Milano Centrale lies our network of five interconnected tunnels, secured through an exclusive partnership with GSR. Just steps from the main square, these cavernous passages offer a central, easily reached stage for NOVA.

With their raw concrete surfaces and industrial edge, the tunnels form a perfect canvas for the exhibition's vivid projections and interactive installations - turning rough texture into luminous spectacle.

HOW TO REACH US

NOVA - THE AI EXPERIENCE
Tunnel Centrale, Milan Central Station
Public entrance: Via Ferrante Aporti 3/5 – 20125 Milan

BY METRO

Lines M2 (Green) and M3 (Yellow): get off at Centrale FS.
Exit toward Piazza Duca d'Aosta or Via Ferrante Aporti; the tunnel entrance is sign-posted outside the station.

BY TRAIN

All long-distance and regional trains to Milano Centrale leave you less than a two-minute walk from the exhibition.
From other city stations (Porta Garibaldi, Rogoredo, Cadorna) take the M2 or M3 metro toward Centrale FS.

TRAM & BUS

Trams 5, 9, 10 – stop Centrale FS.
Buses 60, 81, 82, 90/91 (ring) – stop Centrale FS / Via Ferrante Aporti.
Follow the yellow “Tunnel Centrale” signs.

BY CAR

GPS ADDRESS:
Via Ferrante Aporti 5, 20125 Milan (MI), Italy

FROM THE HIGHWAYS:
From A1 (Bologna): Exit Milano Sud → Take Tangenziale Est (East Ring Road) direction Venezia → Exit Viale Forlanini → Continue to Viale Corsica → Corso XXII Marzo → Viale Tunisia → Piazza della Repubblica → Milano Centrale
From A4 (Turin-Venice): Exit Viale Certosa → Head towards the city center → Viale Marche → Via Melchiorre Gioia → Milano Centrale
From A7 (Genoa): Exit Milano Ovest → Take Tangenziale Ovest (West Ring Road) → Exit Viale Liguria → Via Carlo Troya → Corso Lodi → Viale Umbria → Milano Centrale

NEARBY PARKING OPTIONS:
Stazione Centrale Parking P2 - Piazza Luigi di Savoia
Garage Sammartini - Via Sammartini 31
APCOA Parking - Via Copernico 38
Street parking (blue lines) is also available on Via Sammartini, Via Tonale, and nearby streets.

TEAM

GIORGIO BARTOLI

FOUNDER

Giorgio is a creative entrepreneur whose journey cuts across contemporary art, communication and branding. Back in 1998, he founded Golab — part marketing agency, part art gallery — bringing together cultural vision and strategic savvy. He teams up with international fashion, design and lifestyle brands to craft high-impact experiential and narrative projects. Always fascinated by where aesthetics, tech and culture collide, he champions an open, collaborative curatorial approach with a strong international focus.

MATTEO MARTIGNONI

FOUNDER

Matteo brings broad international experience from leadership teams in fashion (Diesel), accessories (Eastpak) and cosmetics (Aesop). As a consultant, he’s worked with Uniqlo, Hermès, L’Oréal and others. His friendship with Giorgio Bartoli dates back to the late ’90s, when they both kicked off their careers at an agency in Milan. Passionate about new technologies and humanistic culture, Matteo laid the foundations and framework for NOVA.

PARTNERS

CONTACTS

Information on the exhibition:
lupo@novaexperience.ai

Art contribution and exhibition:
giorgio@novaexperience.ai